With regard to the account size in determining whether to use an external agency or perform the work in-house, the following statements are true, except:
A) a small account is not usually attractive to a large agency
B) if 75% of the money cannot be used to buy media time and space, it is better to perform the work in-house
C) if the agency charges more than 25% of the money to design and create the ads, then the account is too small to use an external agency
D) a small agency is not a viable choice, even for a small account, because the agency will lack the necessary resources to do the work
Answer: D) a small agency is not a viable choice, even for a small account, because this agency will lack the necessary resources to do the work
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Marketing
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