In terms of buzz marketing, the most risky strategy is to use:
A) consumers who truly like a brand and tell others
B) consumers who like a brand and are sponsored by a company to tell others
C) company employees to create a blog on the company's website about a brand and then invite consumers to participate
D) company or agency employees posing as customers of the company telling others about the brand
Answer: d) company or agency employees posing as customers of the company telling others about the brand