According to the Word of Mouth Marketing Association, when a company uses its employees or those of its agency as advocates or brand evangelists, then these individuals should:
A) be upfront and clearly identify themselves as being with the company
B) only identify they are with the company if a consumer asks
C) never reveal they are with the company or its agency
D) identify they are being sponsored by the company, but not say they are an employee
Answer: a) be upfront and clearly identify themselves as being with the company