In terms of market segmentation, the usage segmentation approach offers each of the following advantages, except:
A) a meaningful classification scheme based on the actual behavior of customers
B) ability to reduce a large volume of customer data to a few, concise clusters
C) ability to measure the growth of each cluster and the migration of customers from one cluster to another
D) ability to compare a firm's customers with customers from competing firms
Answer: D) ability to compare a firm's customers with customers from competing firms