Marketing MCQ
Marketing Chapter 20
Kroger grocery store often uses ______ pricing to encourage customers to purchase more units of a single product and take advantage of lower, per-unit prices. Thus, customers save money when purchasing multiple items of the same product at one time versus buying only one item at different points in time.
Kroger grocery store often uses ______ pricing to encourage customers to purchase more units of a single product and take advantage of lower, per-unit prices. Thus, customers save money when purchasing multiple items of the same product at one time versus buying only one item at different points in time.
Kroger grocery store often uses ______ pricing to encourage customers to purchase more units of a single product and take advantage of lower, per-unit prices. Thus, customers save money when purchasing multiple items of the same product at one time versus buying only one item at different points in time.
bundle
multiple-unit
bulk
cooperative
Answer: multiple-unit
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