Mattress Doctor utilizes direct mail and social media advertising on Facebook to promote their special offers such as a Beauty Rest mattress set for $499. Lucy and Dan visited the store thinking they would purchase the set for $499 but realized after trying out different models of Simmons mattresses that they would have to spend considerably more money for a mattress set that they liked and found comfortable. The Mattress Doctor is using ______ pricing to attract customers to the store.

Mattress Doctor utilizes direct mail and social media advertising on Facebook to promote their special offers such as a Beauty Rest mattress set for $499. Lucy and Dan visited the store thinking they would purchase the set for $499 but realized after trying out different models of Simmons mattresses that they would have to spend considerably more money for a mattress set that they liked and found comfortable. The Mattress Doctor is using ______ pricing to attract customers to the store.

Mattress Doctor utilizes direct mail and social media advertising on Facebook to promote their special offers such as a Beauty Rest mattress set for $499. Lucy and Dan visited the store thinking they would purchase the set for $499 but realized after trying out different models of Simmons mattresses that they would have to spend considerably more money for a mattress set that they liked and found comfortable. The Mattress Doctor is using ______ pricing to attract customers to the store.


premium

penetration

bait

captive



Answer: bait


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