Seminar selling is a method of personal selling in which __________.
a) the company invests time in the eighty percent of its customers that make up twenty percent of its sales to try to increase its market share
b) a group of the organization's resource people conducts a product demonstration and training seminar for all major customers
c) salespeople and other company resource people meet with buyers to discuss problems and opportunities
d) a company sales team conducts an educational program for a customer's technical staff to describe state-of-the-art developments
e) a company selling services tries to overcome the problems associated with the intangibility of service
Answer: d