The Word of Mouth Marketing Association provided the following guidelines for companies that want to generate word-of-mouth communications through its employees, agency employees, or brand sponsors, EXCEPT:
A) be honest about the relationship the person has with the company, agency, and consumers
B) be honest about the type and level of compensation they are receiving
C) be honest in the opinion they present
D) be honest about identifying who they are
Answer: b) be honest about the type and level of compensation they are receiving