Tiffany & Co., the exclusive jewelry retailer, manufactures about half of the fine jewelry items for sale through its over 250 specialty stores and boutiques worldwide. This example shows that Tiffany & Co. uses

Tiffany & Co., the exclusive jewelry retailer, manufactures about half of the fine jewelry items for sale through its over 250 specialty stores and boutiques worldwide. This example shows that Tiffany & Co. uses




a) backward integration.

b) horizontal integration.

c) forward integration.

d) dual distribution.



Answer: A


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