Marketing MCQ
Marketing Chapter 10
Visitors to the Disney website have the ability to regulate the information they view and the activities they participate in. This is an example of
Visitors to the Disney website have the ability to regulate the information they view and the activities they participate in. This is an example of
Visitors to the Disney website have the ability to regulate the information they view and the activities they participate in. This is an example of
a) addressability.
b) interactivity.
c) accessibility.
d) connectivity.
e) control.
Answer: e) control.
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