Marketing MCQ Marketing Chapter 20 When Sony first introduced the Wii, it set a very high price point and created a very high demand for the product during the introductory stage. This strategy is known as _______.

When Sony first introduced the Wii, it set a very high price point and created a very high demand for the product during the introductory stage. This strategy is known as _______.

Marketing Chapter 20

When Sony first introduced the Wii, it set a very high price point and created a very high demand for the product during the introductory stage. This strategy is known as _______.

odd-even pricing

price skimming

prestige pricing

bait pricing

Answer: price skimming

Marketing MCQ

When Sony first introduced the Wii, it set a very high price point and created a very high demand for the product during the introductory stage. This strategy is known as _______.

When Sony first introduced the Wii, it set a very high price point and created a very high demand for the product during the introductory stage. This strategy is known as _______.

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