Which of the following statements about online research is correct?
A. Experiments cannot be conducted online.
B. Online surveys generally have higher response rates than those conducted by mail or phone.
C. Focus groups are rarely conducted online.
D. It is more expensive to conduct online research than to do a mail, phone, or personal interview.
E. Online research is feasible only for large companies.
Answer: B. Online surveys generally have higher response rates than those conducted by mail or phone.
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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