Which one of the following statements about marketing research in small businesses and​ non-profit organizations is​ correct?

Which one of the following statements about marketing research in small businesses and​ non-profit organizations is​ correct?



A. Although the research methods of small businesses and nonprofits are less complex and​ costly, they still must be conducted carefully.

B. Good research requires large sample​ sizes, which are not feasible for small businesses and​ non-profits.

C. Only large companies can afford to conduct marketing research.

D. Small companies and​ non-profits do not need marketing information.

E. Surveys are the only research approach that can be effectively used by small businesses and​ non-profits.



Answer: A. Although the research methods of small businesses and nonprofits are less complex and​ costly, they still must be conducted carefully.


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