Which one of the following statements about marketing research in small businesses and non-profit organizations is correct?
A. Although the research methods of small businesses and nonprofits are less complex and costly, they still must be conducted carefully.
B. Good research requires large sample sizes, which are not feasible for small businesses and non-profits.
C. Only large companies can afford to conduct marketing research.
D. Small companies and non-profits do not need marketing information.
E. Surveys are the only research approach that can be effectively used by small businesses and non-profits.
Answer: A. Although the research methods of small businesses and nonprofits are less complex and costly, they still must be conducted carefully.
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