Which of the following would be good advice for someone that is conducting marketing research in a foreign country?
A. Reaching respondents in other parts of the world is more difficult than it is in the United States.
B. Language translation will be easy.
C. Consumers in foreign markets generally enjoy participating in marketing research.
D. You can easily find good secondary data in most foreign markets.
E. Globalization has slowed down, so international research is no longer necessary.
Answer: A. Reaching respondents in other parts of the world is more difficult than it is in the United States.