Marketing MCQ Marketing With regard to service recovery, _____ fairness pertains to a customer's perception of the benefits he or she received compared with the costs.

With regard to service recovery, _____ fairness pertains to a customer's perception of the benefits he or she received compared with the costs.

Marketing

With regard to service recovery, _____ fairness pertains to a customer's perception of the benefits he or she received compared with the costs.

A. procedural

B. monetary

C. distributive

D. equitable

E. perceived

Answer: C. distributive

Marketing MCQ

With regard to service recovery, _____ fairness pertains to a customer's perception of the benefits he or she received compared with the costs.

With regard to service recovery, _____ fairness pertains to a customer's perception of the benefits he or she received compared with the costs.

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