Marketing MCQ
Marketing Chapter 14
A magazine ad for pet health insurance contains both a toll-free number to call and a Web site to visit for more information. This ad is an example of the combining of direct marketing with:
A magazine ad for pet health insurance contains both a toll-free number to call and a Web site to visit for more information. This ad is an example of the combining of direct marketing with:
A magazine ad for pet health insurance contains both a toll-free number to call and a Web site to visit for more information. This ad is an example of the combining of direct marketing with:
A. a trade promotion.
B. public relations.
C. advertising.
D. personal selling.
E. consumer promotion.
Answer: C
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