Which of the following statements is true about the growth of direct marketing?
A. Direct marketing is being used as a promotional media only after the invention of Internet.
B. All the purchases being made with the use of credit cards are as a result of direct marketing.
C. One of the major factors contributing to the success of direct marketing is that so many Americans are now 'time rich and money poor'.
D. Increase in poverty has led to a rapid increase in direct marketing.
E. The rapid technological advancement of the electronic media and the Internet has led to growth in direct marketing.
Answer: E