Marketing MCQ
Marketing Chapter 9
A widely used advertising execution style for packaged goods products which attempts to portray situations consumers might face in their daily lives is known as:
A widely used advertising execution style for packaged goods products which attempts to portray situations consumers might face in their daily lives is known as:
A widely used advertising execution style for packaged goods products which attempts to portray situations consumers might face in their daily lives is known as:
A. endorsement.
B. slice-of-life.
C. theater style.
D. a testimonial.
E. a demonstration.
Answer: B
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