Professional golfer Arnold Palmer appeared in ads advocating the engine protection cars get from Pennzoil motor oil. This is an example of a(an):
A. comparison.
B. endorsement.
C. demonstration.
D. straight sell.
E. slice-of-life.
Answer: B
Marketing MCQ
Marketing Chapter 9
Professional golfer Arnold Palmer appeared in ads advocating the engine protection cars get from Pennzoil motor oil. This is an example of a(an):