According to James Webb Young, a former creative vice president at the J. Walter Thompson agency, the production of creative advertising ideas:

According to James Webb Young, a former creative vice president at the J. Walter Thompson agency, the production of creative advertising ideas:



A. is a random process that cannot be taught.

B. does not follow a definitive plan.

C. cannot be learned and controlled.

D. is a definitive process that can be learned and controlled.

E. has as many different routes as there are different forms of creativity



Answer: D


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