Because advertisers have no say over how often and when their products will be shown, lack of control is cited as a disadvantage of _____ advertising.
A. videotape
B. specialty
C. branded entertainment
D. transit
E. outdoor
Answer: C
Marketing MCQ
Marketing Chapter 13
Because advertisers have no say over how often and when their products will be shown, lack of control is cited as a disadvantage of _____ advertising.