Due to the recent spike in consumer health awareness and food safety​ issues, Health Foods Inc.​ (HFI) has launched a marketing campaign to make customers aware of the health risks associated with GMOs and artificial flavoring and to assure consumers that​ HFI's products are only made from the finest locally​ grown, organic ingredients. HFI hopes that this campaign will foster trust and loyalty with consumers while establishing a positive image for the company. This is an example of​ _______.

Due to the recent spike in consumer health awareness and food safety​ issues, Health Foods Inc.​ (HFI) has launched a marketing campaign to make customers aware of the health risks associated with GMOs and artificial flavoring and to assure consumers that​ HFI's products are only made from the finest locally​ grown, organic ingredients. HFI hopes that this campaign will foster trust and loyalty with consumers while establishing a positive image for the company. This is an example of​ _______.

Due to the recent spike in consumer health awareness and food safety​ issues, Health Foods Inc.​ (HFI) has launched a marketing campaign to make customers aware of the health risks associated with GMOs and artificial flavoring and to assure consumers that​ HFI's products are only made from the finest locally​ grown, organic ingredients. HFI hopes that this campaign will foster trust and loyalty with consumers while establishing a positive image for the company. This is an example of​ _______.



A. institutional advertising

B. conversation marketing

C. specialty advertising

D. integrated marketing communications

E. direct marketing



Answer: A. Institutional Advertising


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