Samantha is running for public office in her hometown. She is facing a tough opponent and her campaign manager has come up with a marketing strategy to promote Samantha and her political views and persuade voters to lean toward Samantha on Election Day. This is an example of​ ________.

Samantha is running for public office in her hometown. She is facing a tough opponent and her campaign manager has come up with a marketing strategy to promote Samantha and her political views and persuade voters to lean toward Samantha on Election Day. This is an example of​ ________.



A. advocacy advertising

B. conversation marketing

C. institutional advertising

D. specialty advertising

E. direct marketing



Answer: A. Advocacy Advertising


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