In order to get advertising time on the most popular TV shows, major television advertisers such as Coca-Cola, Ford, General Motors and State Farm must buy commercial spots during the _____ market, before the season begins.

In order to get advertising time on the most popular TV shows, major television advertisers such as Coca-Cola, Ford, General Motors and State Farm must buy commercial spots during the _____ market, before the season begins.

In order to get advertising time on the most popular TV shows, major television advertisers such as Coca-Cola, Ford, General Motors and State Farm must buy commercial spots during the _____ market, before the season begins.



A. up-front

B. continual

C. scatter

D. interconnected

E. local



Answer: A


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