Marketing MCQ
Marketing Chapter 11
The buying period that takes place prior to the upcoming television season and where networks sell much of their commercial time is referred to as:
The buying period that takes place prior to the upcoming television season and where networks sell much of their commercial time is referred to as:
The buying period that takes place prior to the upcoming television season and where networks sell much of their commercial time is referred to as:
A. the network market.
B. the regional market.
C. pre-screenings.
D. previews.
E. the up-front market.
Answer: E
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