Inna has been hired to promote a membership-only genealogical website, which provides demographic information on over one billion people. She has gathered together all the relevant environmental information and has studied the product as closely as possible. She needs to work on another project and put the genealogical project completely out of her conscious mind. Her subconscious needs time to work on a solution. Now it is time for the _____ step of the creative process.

Inna has been hired to promote a membership-only genealogical website, which provides demographic information on over one billion people. She has gathered together all the relevant environmental information and has studied the product as closely as possible. She needs to work on another project and put the genealogical project completely out of her conscious mind. Her subconscious needs time to work on a solution. Now it is time for the _____ step of the creative process.

Inna has been hired to promote a membership-only genealogical website, which provides demographic information on over one billion people. She has gathered together all the relevant environmental information and has studied the product as closely as possible. She needs to work on another project and put the genealogical project completely out of her conscious mind. Her subconscious needs time to work on a solution. Now it is time for the _____ step of the creative process.



A. preparation

B. revision

C. incubation

D. illumination

E. verification



Answer: C



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