Marketing MCQ
Marketing Chapter 8
Under a ________ product development approach, one company department works to complete its stage of the product development process before passing the new product along to the next department and stage.
Under a ________ product development approach, one company department works to complete its stage of the product development process before passing the new product along to the next department and stage.
Under a ________ product development approach, one company department works to complete its stage of the product development process before passing the new product along to the next department and stage.
A) cross-sectional
B) simultaneous
C) sequential
D) team-based
E) systematic
Answer: c. sequential
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