Flurrbies, a line of winter accessories by a leading fashion label, quickly fell in and out of favor with customers. Flurrbies represents an example of a(n) ________.
A) form
B) fashion
C) fad
D) style
E) drift
Answer: C. fad
Marketing MCQ
Marketing Chapter 8
Flurrbies, a line of winter accessories by a leading fashion label, quickly fell in and out of favor with customers. Flurrbies represents an example of a(n) ________.