One of the major tools of direct marketing is ______ advertising, where a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer.

One of the major tools of direct marketing is ______ advertising, where a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer.



A. direct-response

B. primary-demand

C. business-to-business

D. trade

E. selective-demand



Answer: A


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