Primary demand is defined as
a) demand for a product category.
b) demand for a new product.
c) consumer awareness of a product category.
d) stimulating demand for any products.
e) demand for a particular brand.
Answer: demand for a product category.
Marketing MCQ
a) demand for a product category.
b) demand for a new product.
c) consumer awareness of a product category.
d) stimulating demand for any products.
e) demand for a particular brand.
Answer: demand for a product category.