Riya's company has just developed a new convenience product for consumer purchase. Many of the​ company's products are only sold at certain retail​ chains; however,​ Riya's manager thinks this product should be available online and in as many retail stores possible. The market coverage strategy for which​ Riya's company should opt in this case is called​ _______.

Riya's company has just developed a new convenience product for consumer purchase. Many of the​ company's products are only sold at certain retail​ chains; however,​ Riya's manager thinks this product should be available online and in as many retail stores possible. The market coverage strategy for which​ Riya's company should opt in this case is called​ _______.

Riya's company has just developed a new convenience product for consumer purchase. Many of the​ company's products are only sold at certain retail​ chains; however,​ Riya's manager thinks this product should be available online and in as many retail stores possible. The market coverage strategy for which​ Riya's company should opt in this case is called​ _______.



A. e-commerce

B. exclusive distribution

C. physical distribution

D. intensive distribution

E. selective distribution



Answer: D. Intensive Distribution


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