The advertising manager for a fashionable, upscale women's clothing line is concerned over an ad agency recommendation to run ads for the brand in People magazine. She thinks the editorial environment of the magazine may not be appropriate to the high fashion and trendy positioning strategy being used for the brand. This reflects concern over which of the following aspect of magazine advertising?
A. Permanence
B. Creative options
C. Prestige of the publication
D. Reproduction quality
E. Costs
Answer: C