You won't find Armani advertising its new line of men's toiletries in just any men's magazine. The company is striving to position its new line of toiletries as a product for the man with discerning tastes who only buys the finest products. While selecting a print medium to run an ad for this new product, Armani would be most concerned with the publication's:
A. permanence.
B. pass-along-readership.
C. prestige.
D. reproduction quality.
E. cost.
Answer: C