The term client, in the ad agency industry, refers to the:
A. advertiser or organization that has the product, service or cause that needs to be marketed.
B. media, which plays a crucial role in the process of marketing communication.
C. purchaser of the consumer product advertised.
D. market for business or consumer products.
E. advertising agency that specializes in the creation, production, and/or placement of the communications message.
Answer: A
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