Which of the following statements describe the difference between publicity and advertising?
A. Advertising is done by manufacturers, and publicity is done by retailers.
B. Advertising is personal, and publicity is nonpersonal in nature.
C. Advertising is paid for by the sponsoring organization, and publicity is not.
D. Advertising is never institutional (i.e., promoting the company itself), and publicity usually is institutional in character.
E. Advertising typically utilizes mass media, and publicity does not.
Answer: C