A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of ___ to the band's fans.
a. membership group
b. reference group
c. status symbol
d. subculture
e. lifestyle
Answer: b. reference group
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Principles of Marketing
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