According to a customer, a Harley-Davidson motorcycle can make on feel like "the toughest, macho guy on the block." Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a(n) ___.
a. motive
b. life-cycle stage
c. self-concept
d. brand personality
e. self-actualization need
Answer: d. brand personality