According to a customer, a Harley-Davidson motorcycle can make on feel like "the toughest, macho guy on the block." Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a(n) ___.

According to a customer, a Harley-Davidson motorcycle can make on feel like "the toughest, macho guy on the block." Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a(n) ___.



a. motive

b. life-cycle stage

c. self-concept

d. brand personality

e. self-actualization need



Answer: d. brand personality


Learn More :