According to Kurtz/lecture, all of the following are true of quantitative forecasting techniques EXCEPT:
a) Exponential smoothing assigns weight to historical sales data by giving the greatest weight to the most recent data
b) One advantage of test markets is the communication of marketing plans to competitors before a firm introduces a product to the total market
c) Test markets try to gauge consumer responses to a new product under actual marketplace conditions
d) Trend analysis develops forecasts for future sales by analyzing the historical relationship between sales and time
Answer: D