According to Kurtz/lecture, all of the following are true of interpersonal determinants of consumer behavior EXCEPT:
a) Culture as the values, beliefs, preferences, and tastes handed down from one generation to the next
b) Family as perhaps the most important determinant of consumer behavior because of the close, continuing interactions among family members
c) Social influences from childhood membership in a family, to neighborhood and elementary school friends, to teams and volunteer organizations, up to adulthood with membership in many groups
d) The Asch phenomenon as an indication of how our unique individuality shapes purchase decisions much more than conformity to group and majority rule
Answer: D