According to Kurtz/lecture, all of the following are true of the marketing environment EXCEPT:
a) The legal environment can have a significant effect on shaping the competitive environment
b) The economic environment includes (but is not limited to) consideration of stages in the business cycle, potential international and global crisis, and rising (inflation) or falling (deflation) prices
c) The technological environment typically hinders new marketing opportunities
d) The social-cultural environment focuses on the relationship between marketing, society, and culture
Answer: C