Beauty, humor, pleasant music, and sex appeal are effective in TV advertising mostly because
A. consumers dedicate a low amount of processing effort to commercials
B. consumers are not smart enough to understand products
C. consumers habituated to these cues
D. consumers are highly involved in the decision making process
E. consumers fast forwarding through the DVR will usually stop to watch the commercials
Answer: A. consumers dedicate a low amount of processing effort to commercials