The #puppymonkeybaby Mountain Dew commercial we watched in class annoyed some consumers but it was probably still considered a success because
A. young children will ask for Mountain Dew Kickstart by name
B. the media and consumers shared and talked about the commercial during and after the Super Bowl
C. the "sleeper effect" makes consumers wake up thinking about the puppy, monkey, and baby creature
D. Mountain Dew changed their brand image through nostalgia
E. the new product features were the main emphasis of the commercial
Answer: B. the media and consumers shared and talked about the commercial during and after the Super Bowl