Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadget. He loves trying out new products before others. Cameron most likely belongs to the ___ adopter group.
a. innovator
b. surrogate consumer
c. late mainstream
d. early mainstream
e. lagging
Answer: a. innovator
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Principles of Marketing
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