Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ____.
a. surrogate consumer
b. laggard
c. opinion leader
d. brand personality
e. social networker
Answer: c. opinion leader
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Principles of Marketing
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