During the growth stage of the product life cycle, marketers must
a) fortify the product position.
b) move to exclusive distribution.
c) raise the price.
d) increase promotion as a percentage of sales.
e) introduce private brands.
Answer: a
a) fortify the product position.
b) move to exclusive distribution.
c) raise the price.
d) increase promotion as a percentage of sales.
e) introduce private brands.
Answer: a