Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?



a) Decline

b) Expansion

c) Growth

d) Introduction

e) Stabilization



Answer: c


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