Generation Xers, who were born between 1965-1976, share the childhood experiences of higher parental divorce rates, recession, and corporate downsizing. They tend to care about the environment and value experience over acquisition. Generation Xers make up a ___.
a. subculture
b. social class
c. social network
d. life-cycle state
e. lifestyle
Answer: a. subculture
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Principles of Marketing
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