_____ is an attempt to provide some standardization of relative costing procedures for making media selections.

_____ is an attempt to provide some standardization of relative costing procedures for making media selections.

_____ is an attempt to provide some standardization of relative costing procedures for making media selections.



A. Daily inch rate

B. Cost per repetition (CPR)

C. Cost per ratings point (CPRP)

D. Absolute cost

E. Cost per thousand (CPM)



Answer: E.


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