In media planning, [(Cost of ad space/circulation) x 1000] is the formula used to calculate:

In media planning, [(Cost of ad space/circulation) x 1000] is the formula used to calculate:

In media planning, [(Cost of ad space/circulation) x 1000] is the formula used to calculate:



A. index number.

B. cost per thousand.

C. absolute cost.

D. category development index.

E. brand development index.



Answer: B.


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