Loyalty customers are less likely to be price sensitive and more likely to pay regular price. In other words, service firms have more profit derived from _________

Loyalty customers are less likely to be price sensitive and more likely to pay regular price. In other words, service firms have more profit derived from _________



a. Increased purchase

b. Reduced operating cost

c. Reduced advertising cost

d. Referals to other customers

e. Premium price



Answer: E


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